mutts
Client: Personal
Client: Personal
CVI
At Mutts, I developed a cohesive visual identity across digital platforms, campaigns, and physical touchpoints.
My role focused on translating the brand’s playful yet structured personality into clear, engaging design solutions. From social media content and motion to layout and visual systems, I created assets that balanced character with consistency. Each element was designed to strengthen recognition, communicate the brand’s values, and connect with a modern, design-aware audience.
My role focused on translating the brand’s playful yet structured personality into clear, engaging design solutions. From social media content and motion to layout and visual systems, I created assets that balanced character with consistency. Each element was designed to strengthen recognition, communicate the brand’s values, and connect with a modern, design-aware audience.