At Design Cave, I work across a wide range of retail packaging — from cleaning and self-care to seasonal and entertainment products. The work spans different visual directions, audiences and production requirements, from concept and art direction to final artwork.
Packaging design comes with a long list of practical requirements. Product information, multilingual copy, barcodes, recycling symbols, mandatory markings and technical specifications all have to work within the same limited space — without compromising the visual hierarchy.
The packaging was designed to position an unconventional product within a more premium bathroom and wellness context.
The product gained significant traction on TikTok, driving increased demand and visibility in retail.
Three initial visual directions.
Three initial visual directions for the pattern and the instructions illustration.
From cleaning and personal care to household, lifestyle and entertainment, I’ve worked across a broad range of retail packaging — adapting different visual identities to different products, formats and retail environments.
Tote Bag designs for Salling-Group.
UX/UI design developed in Figma and fully implemented using YOOtheme. Designed with a strict focus on a clean, professional B2B desktop experience for wholesale buyers.
Design Cave 
Client: In-house work, 2023-present
Packaging Design

Tools: InDesign, Illustrator, Photoshop, FIgma, Yootheme(wordpress)
At Design Cave, I’ve had the opportunity to work on a wide range of packaging designs for retail products sold through major retailers like Normal, Harald Nyborg and Salling Group. Focused primarily on cleaning, self care and entertainment, my role has involved overseeing the art direction for several packaging projects, ensuring they are visually appealing while aligning with brand guidelines and retail requirements. From concept to execution, my work combines practical design solutions with a keen eye for market trends, helping these products stand out on the shelf.
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